The Boat That Rocked playlists on Spotify
This is a great illustration of how bands can use Spotify in their marketing. The Boat That Rocked, the new British film about pirate radio in the 1960s, has used Spotify to create playlists for each of the 9 DJs featured in the film. For example Dave, played by Nick Frost, has tracks from The Who, spencer Davis Group, The Kinks, The Troggs, and others.
Just go to the site, select a DJ, see their playist, and then click on one link to add it to your playlists on Spofity (Spotify is now available for free download here).
I'm really impressed by how well this works - it just takes one click and you've got the playlist.
The Boat That Rocks has also got a soundtrack album, and some of the DJs have playlists to buy on iTunes, but for my money this is the best use of music in promoting the film.
VisitBritain to launch The Boat that Rocked competition
LONDON - VisitBritain is in discussions about launching an international promotion around the upcoming Richard Curtis comedy The Boat that Rocked.
The Boat that RockedThe tourism body said it was in the process of tying up a partnership deal with Universal Pictures. VisitBritain is believed to be looking at a promotion based on the film, offering holidays in the UK as a prize.
Additionally the promotion is also run likely to run in the UK offering breaks in different parts of the country. It will launch prior to the fillm’s premiere on 3 April.A spokeswoman for VisitBritain confirmed the tourism body was in discussions with Universal about linking in with the film but said no decision had been made on the execution.The Boat that Rocked is based on 60s and 70s pirate radio stations such as Radio Caroline and attempts by Government to ban them. The film stars Rhys Ifans, Philip Seymour Hoffman and Bill Nighy.According to industry reports VisitBritain is set to launch a new positioning campaign emphasising value offers in the UK such as free access to museums. The move follows a review from the government that found VisitBritain needed to work harder to coordinate British tourism policy.This article was first published on
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| Released early August 2009 |
