Avatar background questions

Avatar

1. What genre of film is it? Action, Adventure, Fantasy

2. When was it made/released?

Long time in the making, production started in 2005 but development in 1994.

Released 17 December 2009 (UK).
DVD release was Earth Day

c. Where was it made/released?  

As a hollywood film it was made in Hollywood but much of the film was Computer Generated (CGI) In 2007 principal photography began in Los Angeles and Wellington, New Zealand.

It was released globally the most recent  in Japan, October 2010.

d. Who made it/ who distributed it? What was the target audience?

Avatar was produced by Lightstorm Entertainment James Cameron’s production company but funded by Fox. After stalling for years. "I don't know if we're crazier for letting you do this, or if you're crazier for thinking you can do this..."
Distributor – 20^th centaury fox entertainment


Target audience -

e. How was it made and released (budget/ production context/ release strategy/marketing campaign

Budget- $237 million            $9 million+ (Re-release)

Release Strategy:


Release was staggered to create a desire, this resulted in word of mouth of the upcoming film.


Home Release was on earth day in Canada and US because the films theme matches the days goal of environmental awareness.

Marketing Campaign: Consisted of Posters, Trailers, Official website, AVTR.COM viral website.