Marketing- The Boat That Rocked

Harnessing the films great soundtrack, The Boat that Rocked used the music medium Spotify to market the film, a great example of CROSS MEDIA CONVERGENCE and SYNERGY. Here's an interesting article by Aegis Media from April 2009:

The Boat That Rocked playlists on Spotify

This is a great illustration of how bands can use Spotify in their marketing. The Boat That Rocked, the new British film about pirate radio in the 1960s, has used Spotify to create playlists for each of the 9 DJs featured in the film. For example Dave, played by Nick Frost, has tracks from The Who, spencer Davis Group, The Kinks, The Troggs, and others.


Just go to the site, select a DJ, see their playist, and then click on one link to add it to your playlists on Spofity (Spotify is now available for free download here).


I'm really impressed by how well this works - it just takes one click and you've got the playlist.


The Boat That Rocks has also got a soundtrack album, and some of the DJs have playlists to buy on iTunes, but for my money this is the best use of music in promoting the film.

Full article here