The sci-fi epic Avatar has been with James Cameron almost for ever. He says “It was the dream project that I’ve always wanted to do.” When he finally got the chance to make the movie he was so pleases - he had waited almost five years. “It was the chance to put together all these vistas and cool creatures that have been knocking around inside my brain since I was a kid.”
Cameron began planning Avatar in the 1990s, however the technology that he needed to film and edit in order to achieve such avant-garde visuals was not available, so production only began in 2005. Originally, Cameron wanted to release Avatar in 1999. He needed a $400million budget, but and no studio would give him this. The idea was shelved for 8 years.
After the Lord of the Rings: The Two Towers was released in 2002, and seeing the CGI effects used on Gollum, Cameron managed to convince the production company 20th Century Fox that his idea was now a viable one.
Cameron and his team, armed with Fox's investment began to develop the technology that he would use to create Avatar. A new 3D camera was developed: the Fusion camera. And after a year and a half of experimentation and refining, the brand new face cameras were ready to capture every fine movement on the actors' faces in order to portray their emotions on screen. The Simulcam, a monitor/camera which converts live action into the world of Pandora in real-time was also developed to enable the director James Cameron to see exactly what the final scene would look like, even while filming.
Production for Avatar began March 2005 and took 4 years to complete.
In summary, it was decided to produce avatar then, as the technology was finally available, as was the immense investment required. With 3D technology quickly becoming popular and accessible, Avatar was the perfect ambassador for such incredible visuals.
Good - relevance of ownership - how does this impact on the development of the technology and the film? Again, you need to connect every point back to the key concepts on the list
Good - relevance of ownership - how does this impact on the development of the technology and the film? Again, you need to connect every point back to the key concepts on the list
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