Marketing- Avatar Viral

Avatar viral campaign

Screen grab of AVTR.COM

Avatar was a film that positioned itself as an industry changing epic and gave many hope that a viral campaign reflecting would also be as incredible as the much anticipated film. Unfortunately, it wasn’t. Despite drumming up initial interest through websites like Avtr.com, Avatar’s viral campaign failed to live up to the hype created.

This may have been because the website was launched in September but went ‘dead’ for two months with no updates offering new light on the campaign.

However the campaign did have the potential to be successful, it offered users the chance to create their own avatar character by uploading their pictures. Premiering in September, Avtr.com offered a glimpse into the Resource Development Administration and presented clues about Avatar’s plot. Furthermore, visitors were introduced to a transmission from Colonel Quaritch that offered great insight into his character and highlighted the tensions on the planet. This allowed them to see humans true intentions for the planet.